创作者内容成为电视行业广告预售核心议题——数字平台竞争下的受众争夺战

创作者内容成为电视行业广告预售核心议题——数字平台竞争下的受众争夺战

Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for re…