A WhatsApp channel and policy interventions played a crucial role in Lula's win

Daniel GallasBBC Brasil While several factors help explain Lula's win, much of the credit has been attributed to an aggressive social media operation. Central to that effort was the "Army of Lula", a WhatsApp channel organised by a supporter that attracted 10.8 million subscribers. Followers were given daily "missions", including promoting Lula's record and challenging claims made by Bolsonaro's campaign. The campaign helped Lula's supporters regain ground on social media, an